Fred Pfaff, President, Fred Pfaff Inc.

Fred creates leadership positions and exposure for advertising and media companies with new approaches. He believes a point of view makes a company matter in ways that news and numbers can’t; it can get a hearing without a news event, out-position larger competitors, and start industry conversations with the power to inspire. He aims to let the market experience the client – not just hear them – through provocative expressions of their wisdom, work, and wins.

Over 30 years, Fred has helped elevate such companies as Acadia, Advertiser Perceptions, Elite SEM, Greatest Common Factory, HuffPost, KSL Media, 9thWonder, Phelps, Reader’s Digest, The Video Advertising Bureau and Worldwide Partners.

Before founding Fred Pfaff Inc., Fred worked as a writer and editor for multiple marketing publications including ADWEEK, Inside Media, Marketing & Media Decisions and Food & Beverage Marketing. His specialty was the incisive feature on a change agent or trend other reporters failed to acknowledge. Among the many companies he profiled are Active International, BBDO, Condé Nast, Grey Advertising, Hachette, Meredith Corporation, and Time Inc.

Fred is a former co-chairman of the board of Getting Out & Staying Out, the preeminent anti-recidivism organization in New York City. A graduate of Dartmouth College and former nationally ranked squash player, Fred is an avid golfer and recreational cyclist.

He lives in New York City.