“Of the hundreds of communications people I’ve worked with, no one’s as sharp at turning raw thinking into a compelling industry platform.”
Fred Pfaff Inc was instrumental in helping craft and tune The Huffington Post positioning in the market, and this was impactful with advertisers.
Fred was outstanding from his first draft in framing our social marketing capability as an industry platform, and expressing it in speeches, presentations, and white papers. The platform gave context, dimension and significance to on-site commentary and social media sharing of our content. It created a powerful proposition for advertisers. Most importantly, it positioned HuffPost as the authority by defining the rules of the new game. We deployed that story on the biggest stages in marketing through the second half of 2010, and it played an important role in the AOL acquisition.
Eric Hippeau, partner at Lerer Ventures, formerly CEO of The Huffington Post, Managing Partner at Softbank Capital and Chairman and CEO of Ziff-Davis
“Need help? Hire this guy!”
Fred Pfaff is the PR poet. He immediately understood our needs, dove into defining the essence of the Monitor, and then put together a powerful message that helped our small organization break through the clutter and get traction with key constituencies.
Abe McLaughlin, product manager, The Christian Science Monitor
Fred was invaluable in both helping me identify the most effective approach to the market and creating the language that helped it resonate.
Mike Lotito, CEO, Media IQ
“FPI helped us define and claim territory we could own.”
We launched our media agency search firm against a recession and a swarm of competitors, so we needed a unique position and a noticeable kickoff. Fred helped us to define territory we could own, gave us a language to speak, and put us in the media powerfully. Within two months we landed our first client, and it was a whopper. Drexler/Fajen is a healthy business now, in large measure due to Fred’s discipline, guidance and incredible patience at the beginning.
Steve Fajen, Partner, Drexler/Fajen & Partners
“No one offers a better combination of focus and innovation.”
Fred Pfaff and his team offer exceptional business clarity as a dependable product of any engagement.
Most executives struggle to find the right balance between what we want to communicate and what should be said; Fred strikes that balance better than anyone. I’ve worked with Fred for nearly 10 years through my various roles and I trust his skills, insights, and ability to deliver no matter what the business challenge. There is no one in the game who offers a better combination of focus and innovation, and no one who can expose, polish and shepherd to market a value proposition better than Fred.
Steve Ennen, President & Chief Intelligence Officer, Social Strategy 1 and co-founder, Wharton Interactive Media Initiative
“Fred Pfaff Inc. brings clarity to the most complicated businesses.”
Fred can define the point of view, say it, write it and promote it in ways that most consultants can’t even see. With SPECTRA, he made a small company whose analytics software wasn’t news into a mechanism for Marketing ROI and gave our executive team a platform for industry authority in consumer package goods. Our point of view and proprietary analytics grid were omnipresent in industry media, and the company grew 10X. With Centiv, he put us in a category we could own by articulating the higher-order benefit we provided – marketing on demand – not the complicated technology we used to do it. We’ve built on that platform to a 5X expansion.
Time and again, Fred and his team have delivered for me by making my point in pre-emptive ways.
John Larkin, retired CEO, Centiv and former CEO, SPECTRA
“Top of the field.”
I have known Fred for 20 years and he has worked with me on numerous projects at multiple firms. He’s at the top of the field in public communications and also has a world-class marketing sensibility. He has always been able to help me differentiate my company, whether it was a boutique or a large firm. Most recently, he helped me successfully launch my own firm. Fred is a wonderful, effective mix of strategic and tactical and I would recommend him without reservation.
Carrie Pryor, Managing Partner, Greenwich Harbor Partners and former partner of Korn/Ferry, Spencer Stuart and Ward Howell