Date: May 4, 2012
Entrepreneurial Media gave a challenger agency an ordering principle . . . and a powerful stand in the market. KSL Media was perceived as just another hardworking independent agency that bucked the norms to give smaller clients a media advantage. We found a method in the magic, coined Entrepreneurial Media, built a multi-year campaign around it, and made the agency synonymous with the entrepreneur’s point of view across advertising media.