Posts Tagged ‘engagement’

In the age of utility, more than ever before, products are things we buy to be who we want and live how we want. For brands, the hardest part of a connected universe is creating openings for prospects to connect on their own terms. That means satisfying the connect-me-now expectation of smartphones and tablets. Luckily,

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By Fred Pfaff and Art Cannon Welcome to the year of utility in marketing. Utility is the new measure of media. What can I do with it? Specifically, what can I do with it that… Saves time? Increases my experience? Widens my connection? Gives me more control over my experience? Increases my social capital? These

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