CASES

• Advertiser Perceptions

  For six years we made Advertiser Perceptions insights central in the public conversation on marketing and media, and put the company on some big stages, …

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• Greatest Common Factory

  In establishing this agency as the voice of “making things better” in advertising, we secured Agency 3.0 honors from ADWEEK, an AdAge Small Agency award, …

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• Video Advertising Bureau

  We focused on defining the value of TV in the digital age – content commitment – and made the case with a bevy of insightful …

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• American Business Media

  Business media got a sharper proposition when we brought the new frontier opportunities into focus. American Business Media advanced the transition from print weeklies to integrated …

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• KSL Media

  Entrepreneurial Media gave a challenger agency an ordering principle . . . and a powerful stand in the market. KSL Media was perceived as just …

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• Marketing Corporation of America

  Customer management wasn’t an industry practice until we made it a public conversation. Back when super retailers first made merchandising a data-centric enterprise, Marketing Corporation …

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• SPECTRA

  Segmentation software got cool when its marketing ROI got compelling. As a distiller of marketing data, SPECTRA (now Nielsen Spectra) wasn’t going to make headlines. …

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• The Huffington Post

  The Huffington Post became a bellwether when it introduced a new model for publishing in the social media era. Millions of readers and a whirlwind of …

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• Reader’s Digest

  Before there was engagement, there was Involvement . . . and Reader’s Digest drove the conversation. America’s largest paid magazine had two strikes against it: an …

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• The Christian Science Monitor

  The Christian Science Monitor was presumed dead until we showed a pulse across the pages of ad media.

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