Archive for July 2012 | Monthly archive page
This is a repost of an article we wrote for Marketing Daily, published July 25, 2012 (http://bit.ly/Omr5Gm). Marketers need to take a longer view to win with the short form. by Fred Pfaff and Art Cannon We’re entering an era of atomic messaging. As Twitter’s brevity and mobility attract more users along its inexorable march
Jul 20
MOTION IS NOT MOMENTUM
Back in 1993, when I started Fred Pfaff Inc., my dad gave me his reaction to a firm I’d free-lanced for on my way out the journalism door. “All hustle, no strategy,” he said. “And nobody there can write.” What Dad noticed was a trap that PR falls into today more than ever: mistaking motion
Jul 09
HALF MEASURES
Just read a story on BizReport (http://bit.ly/NB7qCb) that Simon & Schuster is putting QR codes on the backs of new books. Their goal is to get people to visit the company’s and the author’s websites and sign up for an email newsletter. Oh, cool, QR codes on books now. But BizReport writer Helen Leggatt called